56 newspapers around the world published today the common editorial “Fourteen days to seal history’s judgment on this generation” calling for decisive action on climate change.

On the first day of the “largest and most important UN climate change conference in history”, the text reached readers in 45 countries in 20 different languages. Drafted by a team from the left-leaning UK newspaper The Guardian, the editorial pleads for a “fair and effective deal and, crucially, a firm timetable for turning it into a treaty”.

The piece apparently took one month to prepare and is an unprecedented initiative. The news has already become viral, and The Lobby has already played its part by blogging and tweeting about it.

We are fairly certain that more than 56 blogs posts will be created on the subject, so let’s see if we can recreate the editorial’s success. Passing the torch now…

– Bilyana

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