The Lobby is honoured to present you with the “Kosovo Nation Branding Campaign” – currently available on YouTube (see video inset at the end of this post) and soon to be broadcast on television portraying a new image of this still heavily disputed new nation, which is after all, just round the corner from many of us.

The campaign shows the Kosovo Government’s brave attempts to break with the negative image the world has of this Balkan country, especially given how fresh the war in Kosovo still is in many people’s minds.

The video portrays an image of a young and vibrant, beautiful nation, against the backdrop of a tune gently reminding us that “it is time to start over”

As presented in the clip, the country’s new slogan is ‘Kosovo, the young Europeans’, as they are the youngest European state. Nonetheless, the bright new nation is yet to be recognised as such by the majority of countries across the globe. Although the US and many EU member states have recognised the country since its unilateral declaration of independence of Serbia in early 2008, other world powers such as China and Russia have not.

For what it is worth, the video is definitely inspiring.

– Lieneke

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