As election posters are strewn across Swedish towns and squares (and across Europe for that matter) one Swedish paper has questioned whether some Swedish candidates are overly touched-up on their election placards.

First, I think it is important to remember that this European election is something of a novelty. Never before has a European election and its candidates made so much (good?) use of technology and both online and offline media. Second, we are already surrounded by touched-up images and videos, e.g. fashion magazines, television ads, and online marketing in all shapes and forms. One of the more famous examples of how pictures are touched-up is the now relatively old Dove Evolution video (below).

Seriously, does it really matter if a candidate is made to look a few years younger on an election poster? Personally, I don’t think so – it’s their choice. I am going to vote for specific candidates based on their approach to particular questions that I find important, not based on how they look on an election poster. How will you vote?

– Emil

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