What kind of EU do you want? The right answer is: “if you vote, you can choose”. The European Parliament is about to launch a European-wide election campaign with one single message about choice. New approach, new techniques to put an end to dreary campaigns enmeshed in unrelated local issues which have been so far the morose pattern of former election campaigns.

The campaign also tries to get out of the recurrent moralistic tone on civic duty by simply showing how the EU is changing our everyday life – from consumer protection to migration, standardization, or equal opportunities. A clever approach…

Of course the trendy social media will be used to attract younger voters: MySpace, Facebook, Flickr, EUtube… Not sure though they will be as helpful as for Obama – wait and see!

– Maxime

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