Apparently, US electronics retailer, Best Buy, posted a job ad in July for a Senior Manager for Emerging Media Marketing with the usual requirements for such a position. However, they also required applicants to have at least 250 followers on Twitter in what according to The Telegraph might be a ‘global first’.

So will this move by Best Buy set a precedent for other employers in the US? Perhaps on this side of the Atlantic too? Will future MEP assistants be required by (certain) MEPs to have a solid Twitter following, have blogging experience, and be on LinkedIn and Xing?

Despite what people on both sides of the argument say about the most hyped emerging media in the world, it will be interesting to see if employers will choose to measure their potential candidates partly on how connected they are.

- Emil

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